Have you ever tried to describe a favorite podcast episode to a friend only to realize it’s more of a “guess you had to be there” situation? Ever wanted to share a zinger of a clip, but feel silly sending a podcast link and timecode? We’re right there with you.
Social media platforms like Twitter and Facebook are optimized for text, images, and video — but not audio. How do we make audio content flourish on our feeds just as much as photos, gifs, and videos? Let the words speak for themselves, we say. The Audiosear.ch clipmaker makes it easy for anyone to select a favorite podcast moment and share it on social media as a short auto-playing video.
We’re pretty psyched and can’t wait to share it with the world. But first, we want your input. Sign up to be one of the first to test the Audiosear.ch clipmaker today! All you need is a Twitter account.
The Audiosear.ch clipmaker is the result of years of experience and observations in shareable audio. Segmenting audio files into snappy, quotable moments can help change the way people experience podcasts, taking them beyond the solitary work commute or dish-washing routine into more people’s daily lives and interactions.
Lots of people have lamented and examined the un-shareability of audio on the web, from Stan Alcorn’s 2014 piece “Why Audio Never Goes Viral” to various NPR experiments with social audio. Shareable audio was a popular topic at This American Life’s Audio Hackathon in the fall of 2015 and ultimately led to a Knight Foundation-funded prototype for shareable audio. Most recently, WNYC announced the open-sourcing of their producer-facing Audiogram Generator.
Our goal is for the clipmaker to be useable by anyone and embeddable anywhere on the web. The clipmaker will function for any of the 10,000s of podcasts indexed (and ultimately transcribed) by Audiosear.ch.
Click on any of the tweets in this email to see the clipmaker in action. Clipmaker tweets include words as they are spoken in the audio and links to subscribe in iTunes — or potentially other platforms.
Sign up to beta test the Audiosear.ch clipmaker!